programs – An inexpensive way to get exposure
Exchanges – A free way to expose your site to others
Search Engine listings – An essential, but requires a reciprocal
link on your site
4. Thumbnail Galleries – Generates great
traffic, but requires a lot of work
techniques include email, newsletters and opt-in lists, radio
advertising, and newsgroup exploitation. All of these elements need
to be incorporated into a website marketing plan and properly
coordinated… centered around a good traffic program.
traffic programs are the least expensive approach to getting your
site unveiled. If you want the greatest number of exposures for the
least investment, this is the best way to go. You will be exposing
your site, however briefly, to prospects you can’t otherwise
Hits programs operate in two
1. Pop-unders or pop-ups of the website URL or
advertising URL behind existing adult thumbnail galleries, adult
search engines, or other adult sites. The exposure is normally five
to ten seconds including loading time. The site advertising has to
quickly catch the eye and get the visitor to take action. If not,
the surfer clicks away your marketing opportunity. Then, once inside
the site, everything depends upon the conversion-friendliness of
Primarily you are exposing your site to thumbnail
gallery visitors who are looking for free stuff. These prospects
have a great resistance to whipping out their credit card. If you
don’t have a strong advertisement leading to a strong-converting
website, you won’t get sales.
2. Abandoned Adult Domains are
the second resource. These are normally adult sites where Webmasters
had good traffic but the sites failed to convert. Since they
generated no income, site owners let the domains expire. Usually
these sites are heavily bookmarked. Traffic managers pick up these
expired domains and post subscriber URLs on them. Visitors coming to
these sites from bookmarked locations are more likely to buy than
the thumbnail gallery visitor. However, this process is slower
because of the hits generator of waiting for visitors to come to
them via bookmarked sites. Often your website may be found on over
100 domains at one time. This delivers high quality traffic that is
not generated using SPAM or excessive pop-up
Statistically, hits generate a response rate of
.25%-3%. This is about the same as email or banner exposures.
100,000 hits to an effectively designed website should generate
2,000-3,000 leads. These prospects have already demonstrated an
interest by entering your site or clicking on a banner. While
targeted banner impressions or email services often cost in excess
of $15 per thousand, hits programs cost $3.50-$5.00 per thousand for
the same response rate.
Surprisingly, most Webmasters simply
request traffic be sent to their main page (despite the fact that
this is often a warning page). To get the most benefit from hits
generation, you need to understand you are in the advertising
business. Begin by thinking like a surfer or a “couch potato”
television viewer. Does the advertising or website want to make you
see more? If you saw a TV commercial that showed a picture of a
storefront, would you be motivated to buy? Good TV commercials are
short, and quickly grab the viewers’ attention. Most important, they
subtly ask you to do something … buy, visit, or call.
website advertising page must be uncluttered and motivate the surfer
to take action. Does your page grab the surfer’s attention? Large
letters, specials, stars, attractive images, and catch phrases are
common techniques to get surfers to check you out. Never get too
cluttered or busy. Use only a few words of text. Remember adult
surfers don’t read... they want flesh!!! Begin selling immediately
before they leave your site.
Your advertising should also
contain some sponsor banners and/or banner exchange banners. Why
should you advertise other sites? Simple, it gives you two or three
shots at grabbing revenue. If your site doesn’t appeal to the
prospect, perhaps one of the other banners might. Most importantly,
it’s a way to subsidize your advertising costs.
complement your marketing efforts, popups can be your nemesis. The
surfer will accept your advertising as a resource, but if it’s
accompanied by multiple pops, you have just alienated any chance of
getting business. In addition, most of the traffic publishers will
freeze an account with popups and their Terms of Service agreement
provides for no refunds. Therefore, popups can be very risky for no
“Do’s and Don’ts” for buying traffic:
1. Stay away from
Chinese traffic. How are they going to buy from you? Most credit
card companies won’t process Chinese purchases.
2. Buy unique
visits whenever possible. One visit is counted every 24 hours
(normally) based upon the IP address. Otherwise multiple page
accesses or returns to the website will be counted as visits. 1,000
visits can be one person loading 1,000 pages, or 1,000 surfers
loading one page. You have more opportunity with 1,000 surfers. If
uniques are purchased the IP address is only counted one time in the
specified period. It may cost more, but you get more opportunity for
3. Make sure the Traffic Service evaluates
your site. They may not know the conversion ratio for websites, but
they do know the good, bad and ugly of websites.
dealing in the adult marketplace, how familiar is the Traffic
Service with adult websites? Marketing of adult sites requires a
familiarity with techniques and approaches.
counters often don’t correspond to hits delivered. Many counters
don’t count until the page is fully loaded, another link is clicked,
or the counter image is loaded from a remote server. That’s why it’s
important to monitor the raw clicks on the server hosting the
advertising URL to get an accurate count.
While traffic is
one of the least expensive marketing approaches, the adult Webmaster
should not stop there. Make sure you actively participate in banner
exchanges. Banner exchange programs are free advertising. In
exchange for placing an advertisement on your page, you get exposure
on other sites... usually at the rate of one exposure for every two
you provide. Some adult marketers actually place multiple banners on
an advertising page and buy hits programs to deliver the hits
required for effective banner exchange use. If 100,000 hits are
targeted to an advertising page with six banners, it’s possible to
earn 100,000 free targeted banner impressions from your banner
exchange services. At $15 per 1,000 banner impressions, that’s equal
to a $1,500 investment.
How effective are hits programs?
Without them, your site isn’t exposed. Will you make sales from
them? Perhaps, if your site and advertising are good enough. But the
likelihood that your website has been bookmarked by surfers
increases significantly, and if it is used in combination with
banner exchanges, and other marketing, your selling opportunities
continue long after the traffic program is over.
“If they don’t know you are there, how can they buy your
Bob Rogers is Managing Director of Profit Associates, a
small business management and marketing consulting firm. Profit
Associates owns http://www.easyhitz.com/, a major traffic generating
website, http://www.lust-locator.com/, an adult search
engine, and in excess of 30 adult websites.
35-years of consulting, he has provided management and marketing
advice to over 3,000 clients. He can be reached at firstname.lastname@example.org.